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Hello, my dear readers. Social media has a pivotal role in our day-to-day lives, both professionally and personally. Social media enables us to connect with people from all over the world, who often have backgrounds different from our own. A social media that I found myself using frequently was Facebook. I work at an Elementary School, and a lot of information about the school is sent out via Facebook. I also coach volleyball, and find myself using Facebook as an information portal for my team and their families. I used Facebook a lot in my personal life, by keeping up with my friends’ and family’s posts. I would even use Facebook Marketplace to buy or sell things.

I will admit that I do not love social media, and actually decided to delete it back in October. I have found that social media has become a dumping ground for negative news. I personally felt like anytime I opened Facebook, or any other social media application, I was always came across something negative. Whether it be someone complaining how much they hate their life/situation, a tragic event that happened, people attacking one another, etc. I also felt like I was getting to a point where I was relying on using social media applications to communicate with people, rather than saying things in person. With this being said, I am aware that there is also good that comes with social media. Social media allows us to access people with the snap of a finger. It is greating for networking and marketing, as it allows us to work with people who could possibly be on the other side of the World without having to travel.

The use of digital media in the market is extremely popular nowadays. The newest ad for marketing is “review” videos, where people try out products and explain if they are worth buying or not. This is actually so popular right now that TikTok created its own shop and allows brands to sell their products through the TikTok shop. People are then able to join the TikTok shop affiliate fund and make money by making videos promoting certain products. People either buy these products with their money or get them sent to them for free by the company. They then make comission off the amount of purchases made due to their video ad.